While the bulk of podcast listening—70%, by some estimates—occurs on the Apple podcasting app, up to now, Apple provided only the number of downloads and no additional numbers. But podcasters have finally received the word from Apple they’ve long been waiting for: The tech giant will dole out at least some hard data on podcast..
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Apple Finally Delivers On Limited But Useful Podcast Data.
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As Social Media Grows, So Must Methods To Reach All Demos.
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For years social media has been very much the playground for Millennials and Generations X and Z. But as Baby Boomers have adapted to the various social platforms, radio stations that target the 25-54 money demo (and older) have had to adapt as well. The social media explosion can be traced back at least ten..
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We’re only human, after all, and radio connects us
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Hundreds of broadcasters and music executives from around the world recently united at the Worldwide Radio Summit in Hollywood, California. I was invited to speak with peers on the complicated relationship between science and art. The panel included key industry leaders including Kurt Johnson, senior VP of programming at Townsquare Media; Michael Martin, senior VP..
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Traffic a major driver in powering drive time radio
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The latest BRC Radio Audience Measurement (RAM) numbers, which were for the first full year of research, continue to reflect longer listening times and a listening curve that no longer has sharp peaks that stand out during the drive time periods. But this does not mean that drive time radio is any less important. MICHAEL..
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Primedia Broadcasting rolls out strategy with more line-up changes
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Primedia Broadcasting has continued to roll out strategic changes to its station line-ups with new announcements for KFM and 947. In a statement, company CEO Omar Essack explained the reasons for the changes. “We acknowledge that there have been multiple changes across Primedia Broadcasting stations since the beginning of the year, and we want to..
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Another radio reshuffle, Good Hope makes the circle bigger !!
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Cape Town’s Good Hope FM has gone live with a new line-up, featuring more presenters and more entertainment. “The way to get the attention of a predominantly youth-based audience is to offer them more entertainment than they can get elsewhere. Our decision to jam-pack our line-up with more shows and more presenters is based on..
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KFM shakes up its presenter line-up
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Just like other radio stations, Primedia-owned KFM has announced a shake up to its presenter line-up. Popular breakfast show host Ryan O’Connor will be moving to the 10:00 to 13:00 slot, making way for Darren ‘Whackhead’ Simpson. “This is a dream come true for me and my family. To do the breakfast show on KFM..
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