The latest BRC Radio Audience Measurement (RAM) numbers, which were for the first full year of research, continue to reflect longer listening times and a listening curve that no longer has sharp peaks that stand out during the drive time periods. But this does not mean that drive time radio is any less important. MICHAEL..
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Traffic a major driver in powering drive time radio
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Primedia Broadcasting rolls out strategy with more line-up changes
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Primedia Broadcasting has continued to roll out strategic changes to its station line-ups with new announcements for KFM and 947. In a statement, company CEO Omar Essack explained the reasons for the changes. “We acknowledge that there have been multiple changes across Primedia Broadcasting stations since the beginning of the year, and we want to..
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Another radio reshuffle, Good Hope makes the circle bigger !!
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Cape Town’s Good Hope FM has gone live with a new line-up, featuring more presenters and more entertainment. “The way to get the attention of a predominantly youth-based audience is to offer them more entertainment than they can get elsewhere. Our decision to jam-pack our line-up with more shows and more presenters is based on..
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KFM shakes up its presenter line-up
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Just like other radio stations, Primedia-owned KFM has announced a shake up to its presenter line-up. Popular breakfast show host Ryan O’Connor will be moving to the 10:00 to 13:00 slot, making way for Darren ‘Whackhead’ Simpson. “This is a dream come true for me and my family. To do the breakfast show on KFM..
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Magic828AM and The Media Connection join forces for what can only be a dazzling combination!
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Broadcasting from Mowbray, Western Cape, Magic828am is an independent medium wave commercial music radio station, broadcasting to Cape Town and the entire Western Cape region. The studios are situated in Golf Park, Pinelands, Cape Town, with a transmitter situated at the centre of a geographic triangle with Paarl, Durbanville and Malmesbury as the three corner..
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